Top 6 SEO Rank Reporting Platforms

SEO as an industry has been going through tremendous growth over the past decade. It’s one of the very few marketing tactics that has a high return on investment for small and big businesses alike. For starters, unlike online ads that are susceptible to ad blocking software, online user are not in a position of blocking SEO. Additionally, since SEO focuses on search terms that people are already searching for, more often than not, SEO provides a higher conversion rate.

SEO concept with searching icons and graph

However, this is only true when certain conditions are met. One of these conditions is the use and ranking of appropriate terms in the pages you try to rank. With this in mind, it is always useful to determine the performance of the pages of your website in the search results. To fulfill this need, SEOs usually turn to ranking tracking platforms in the form of downloadable software or browser extensions. If you’re looking for a keyword rank tracking software, here are five of the best rank tracking platforms on the market.

#1. SEMrush – SEMrush is a comprehensive SEO Tools platform, giving SEO practitioners a plethora of features that they can use to rank their websites, analyze competition, and track their ranking. This platform is particularly designed to track keyword-based ranking on your web pages, giving insight on the performance of the various keywords in each page.

The combination of the keyword tracking feature and other features make is amply capable of meeting the needs of both SEO novices as well as professionals. It comes with a trial version, which you can use to test its performance.

#2. SEO Book Rank Checker – This tracker is a browser extension based tracker developed for installation on Firefox browsers. It is well regarded for its simplistic approach to rank tracking. It loads a rank checker window from which users can perform their rank checking. However, to ensure that all that the features this extension comes with work perfectly, it is advised that users make of a VPN/VPS. The browser extension is free.

#3. Market Samurai – Market Samurai is a downloadable software that works on both Windows and Mac. It is perfectly optimized to offer rank checking functionality in an easy to understand and efficient platform. However, it also has other features that improve your SEO endeavor, including Keyword research function and competitor analysis.

#4. Autographic Insight – This is a higher-end software, which allows agencies to customize their reporting. The amount of customization is only limited to the imagination of the firm requesting a platform to be designed for their needs. It is intended primarily as an SEO reporting tool, making it much more client-friendly than many other SEO reporting tools which cater more to the SEO professional, himself.

Screenshot of SEO Dashboard with Graphs

Autographic Insight SEO Reporting Dashboard

#5. Moz Rank Tracking – This is another platform that is a favorite among professionals. It allows you to easily setup rank tracking functions by adding web pages and the keywords you are trying to rank. Additionally, it comes with an Open Site Explorer, which improves your ability to perform SEO. There is a 30-day free trial for Moz Rank Tracking.

#6. Rank Tracker – The Rank Tracker software is one of the most competent and comprehensive rank tracking software we have in the SEO realm. The software provides the most up-date ranking information for your analysis. As a show of its robustness, it supports 593 local and international search engines. Another discerning feature is the scheduling of automatic rank checks. Additionally, users can analyze the ranking history of web pages.

Rank Tracker comes in two versions. Rank Tracker Enterprise that focuses on providing ranking information to SEO companies and professionals and the Rank Tracker Pro that focuses on providing ranking information to bloggers, businesses and SEO novices.

You should note that this list is by no means conclusive. There are plenty of other rank tracking platforms out there. However, these are platforms which provide ample features and perform exemplarily.

Does Your Company Need a Cyber Security Officer?

Do you own a company where some or all of your operations take place on the internet? Do you have the appropriate security protocols in place to ensure that your business is safe, including your employees and your business partners? If you have any doubts about whether or not the sensitive data you have could be targeted, you likely are in need of a cyber security officer.

cyber security officer looking through magnifying glasses - humorCyber security professionals have the training and knowledge to protect your business against hacking, theft, data loss, and more. There are many things that you have to consider to keep your company safe in the online world. You need to have a comprehensive plan that includes attacks from the real world as well as the cyber world. If the security of either of these is easily breached, your entire business is at risk. Not only your company could come to harm, but others could as well.

Now, you might be thinking that the products, materials and information that you work with would not be of interest to anyone else. However, that is rarely the case. Criminals have a peculiar way of viewing the world that is likely quite different from what you see. It is possible that you have information they want and do not even realize it. This might be related to someone on your staff, an associate of yours or some other less obvious target.

Hacker using laptopCyber attacks are becoming more and more common. Even government security oversight bodies are themselves getting hacked. In addition to people that might want to steal some of the information that you have, there are also those who just want to create disruptions. For instance, teens who hack into files of strangers just for fun. What is funny to them can undo years of hard work for you.

When a cyber-attack occurs, the business owner who is not ready can lose everything. If you have not taken care of matters and planned for such an event, it might even be the end of the company. Unfortunately, that happens on a regular basis with businesses everywhere that are not prepared for cyber troubles.

This is why you should look into hiring a cyber security officer. Whether you utilize a full-time cyber security officer or contract a professional security company to handle these tasks for you, you should certainly not ignore the importance of computer and internet security. Doing so is negligent and might even lead to the demise of an otherwise successful company.

A good cyber security officer can also help you to pick up the pieces and put your business back together after an incident. Depending on what has happened, the team might be able to restore your company to an operational state. Then, the security team can begin to create new protections to prevent future criminals from being able to get into your network.

Although you might not want to think about the expenses that are associated with hiring a cyber security officer for your business, just consider the expenses that can accompany a breach. The fact is that you cannot afford to ignore the potential threat. Take the attitude of becoming a model for business owners smart enough to take a proactive stance rather than handling their cyber affairs reactively. You owe it to yourself, your company and the people that you work with to use the best security measures that you can. Including the cyber world in your efforts is essential for any company’s security plan.